Today, folks are living longer and healthier and need to plan for a long retirement period. In the 1980s and 1990s, retirees needs were very different than today. There are a variety of resources designed to address the financial needs of older adults as they move through retirement. There are many resources in various categories like Aging Elderly Gerontology Retirement Amazon Affiliate.
Many companies that are not in the traditional discipline of aging are now recognizing the value of the gerontologist in this aging society. Companies are beginning to see the importance of those educated in the field. Corporations, as well as smaller businesses, are creating and adapting their goods and services to market them to the older consumer. As this process continues they are calling on the expertise of the gerontologist.
Tapping into the knowledge a gerontologist has to offer aides businesses in avoiding stereotypes and misunderstanding about older adults. The benefit of hiring a gerontologist is becoming more valuable as consumers age. Companies have begun to see the potential for marketing to the older consumer. Strategies for marketing to the older population is quite different than those utilized with any other group.
Gerontology is the social, behavioral, and biological study of aging. It is a newer discipline that is frequently confused with geriatrics which deals with the medical issues of aging. For example, they see the older person as an individual that does not appreciate being categorized as a senior citizen. Likewise they do not want to see products that are obviously marketed toward the elderly. Marketers in their 30s think that they understand older adults. It is better to rely on research and not the stereotypes and unreliable information.
Conventionally, opportunities for employment for gerontologists have been limited to various fields of aging. These areas include retirement housing, senior services, and long term care. These limitations are changing. As an example, gerontologists are being employed in investment and insurance firms.
The field of technology uses gerontologists to improve the products that are used by the older consumer. Research is being conducted with users that are in their 80s and 90s to ensure that the technology is meeting their needs. When manufacturers pay attention to older consumers, they are able to manufacture the products that work well for them instead of expecting the consumer to adjust.
Tablets designed especially for the aging adult work quite well since the designers pay attention to the exclusive needs of the older person. With the help of the gerontologist, businesses in various fields are given a competitive edge. Businesses are looking for ways they can change products and services that empower the older person and their family. A gerontologist understands older consumers.
The gerontologist has the training and knowledge to improve service to older adults. This is very useful in the financial services that are targeting older individuals. Hiring a gerontologist is good practice for all fields including the medical field. Doctors and other medical staff are trained to work with older adults from a medical point of view and often lack the ability to see the psychological, biological and social point of view.
Many companies that are not in the traditional discipline of aging are now recognizing the value of the gerontologist in this aging society. Companies are beginning to see the importance of those educated in the field. Corporations, as well as smaller businesses, are creating and adapting their goods and services to market them to the older consumer. As this process continues they are calling on the expertise of the gerontologist.
Tapping into the knowledge a gerontologist has to offer aides businesses in avoiding stereotypes and misunderstanding about older adults. The benefit of hiring a gerontologist is becoming more valuable as consumers age. Companies have begun to see the potential for marketing to the older consumer. Strategies for marketing to the older population is quite different than those utilized with any other group.
Gerontology is the social, behavioral, and biological study of aging. It is a newer discipline that is frequently confused with geriatrics which deals with the medical issues of aging. For example, they see the older person as an individual that does not appreciate being categorized as a senior citizen. Likewise they do not want to see products that are obviously marketed toward the elderly. Marketers in their 30s think that they understand older adults. It is better to rely on research and not the stereotypes and unreliable information.
Conventionally, opportunities for employment for gerontologists have been limited to various fields of aging. These areas include retirement housing, senior services, and long term care. These limitations are changing. As an example, gerontologists are being employed in investment and insurance firms.
The field of technology uses gerontologists to improve the products that are used by the older consumer. Research is being conducted with users that are in their 80s and 90s to ensure that the technology is meeting their needs. When manufacturers pay attention to older consumers, they are able to manufacture the products that work well for them instead of expecting the consumer to adjust.
Tablets designed especially for the aging adult work quite well since the designers pay attention to the exclusive needs of the older person. With the help of the gerontologist, businesses in various fields are given a competitive edge. Businesses are looking for ways they can change products and services that empower the older person and their family. A gerontologist understands older consumers.
The gerontologist has the training and knowledge to improve service to older adults. This is very useful in the financial services that are targeting older individuals. Hiring a gerontologist is good practice for all fields including the medical field. Doctors and other medical staff are trained to work with older adults from a medical point of view and often lack the ability to see the psychological, biological and social point of view.
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